After 12 years of ups and downs, American investment group Fenway Sports Group has put Liverpool Fc up for sale.
The news comes as Liverpool have been drawn against Spanish giants and current UEFA Champions League holders, Real Madrid in the round of 16 of the Champions league.
FSG who came into power in October 2010 with a 300 million purchase of the reds, have done an absolutely phenomenal job rebranding and repackaging the club as they have shed their fallen giant status and have truly become one of the top 5 teams in the world.
They have succeeded in both footballing terms and financial terms as the club is more visible and successful than they’ve ever been in decades.
The club was on a barren run as they had failed to win the premier league in over 20 years, top players were not looking at the club as an option to invest in, and the club was not the most attractive for sponsors as they were regularly outperformed by their peers.
Looking at it now it speaks to the shrewd investment of FSG as its only manchester city’s dominance that has kept Jurgen Klopp’s men from lifting the trophy at least 2 more times.
The club has also been dominant in the champions league, beating world-famous names like Bayern Munchen, Napoli, Ajax, Porto, Roma, Barcelona, Benfica, etc.
The club reached the final 3 times in 4 years in an unprecedented run, its only Galacticos Real Madrid that have prevented them from adding to their 6 champions league trophy.
Fenway Sports Group says it remains “fully committed to the success” of liverpool amid claims the club has been put up for sale.
According to a story published by the Athletic, the American-based owners have produced a “sales deck”, which are used as part of presentations, and investment banks Goldman Sachs and Morgan Stanley are assisting the evaluation process. However, while FSG admits it is open to accepting new shareholders, it has not gone as far as to say the Premier League club as a whole is on the market.
“There have been a number of recent changes of ownership and rumours of changes in ownership at EPL clubs and inevitably we are asked regularly about Fenway Sports Group’s ownership in Liverpool,” said a statement. “FSG has frequently received expressions of interest from third parties seeking to become shareholders in Liverpool.
“FSG has said before that under the right terms and conditions we would consider new shareholders if it was in the best interests of Liverpool as a club. FSG remains fully committed to the success of Liverpool, both on and off the pitch.”
As they seek to find a new owner for the club, FSG never lied as they have truly brought Liverpool back and will be selling the club in the best shape possible.
